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In a world of rapidly changing technology, what trends are most important for your business to track? We’ve outlined the top three trends and how to stay ahead.
In today’s rapidly changing digital environment, it is easy to look at trends as a fleeting moment and not lasting transformation. Yet, as more and more businesses focus on their digital presence, and what that means for long term goals, these trends reveal an important truth: staying ahead of digital trends will keep your company at the forefront of transformation and innovation. These are the top trends we’ve seen so far that will have an impact on businesses in 2020. Whether you are just at the beginning of your digital journey or further along, these shifts are certainly worth noting.
Regardless of your business, product, or service, data is one of the keys to evaluating your business growth, influence, and gaps. Data is at the heart of decision-making processes for your business and has been for many years. Now, however, with new technology, analytics, and methods of storing and monitoring that data, you can use it to your advantage. By removing data silos, and streamlining your processes—from manufacturing to sales—you create better customer experiences, improve operations, and more quickly get products to market. The data already exists, it is just a matter of tapping into it in a way that serves your company’s broader goals.
One of the biggest challenges of constantly changing technology is the pressure to add new applications and new software to your growing suite of technology. This disjointed approach, however, means your consumers aren’t having a cohesive, personalized experience with your brand. According to a report by Salesforce, 70% of customers want a seamless journey with your company. They expect every interaction to be contextualized with previous interactions. The shift from one sales rep to another should be effortless, and there should also be a purchase history and understanding of their purchasing behaviors. In other words, know what they want before they do. Integrating data streams and communication is an important part of providing that customized experience for your past and future customers.
As your business integrates more and more digital tools and innovations, your IT team becomes a driving force in your growth and development as a company. For many companies, maintaining an IT department that can manage this level of change is difficult. Now responsible for security, data and analytics, cloud computing, machine learning, and a multitude of other tasks, it is no longer feasible for the IT team to keep up with digital demands. Instead, companies are turning to alternative solutions in the form of managed IT services, co-managed IT services, and IT consulting.
Nexus IT brings experienced IT services to Utah-based companies in the form of cybersecurity, managed and co-managed IT, cloud solutions, and more. Our expert engineers and consultants work with companies like yours to create a customized IT experience that will help keep your business ahead of rapidly changing trends.