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In this episode of TechBeat, hear how Eric Dahl develops brands in the current digital world.
Nexus CEO Earl Foote was recently joined on TechBeat by Eric Dahl to talk about marketing and branding in the modern world. Discover four best practices for developing your brand in this episode.
Eric Dahl is President at Gravitate One, and a sought-after marketing leader and speaker.
Earlier in his career, Eric worked as VP of Marketing at Navigator Business Solutions and then ClearSource, where he helped promote significant growth and award-winning recognition for both organizations. Eric would find Revmarka, an outsourced CMO firm, which supported scaling organizations with marketing strategy and execution at fractional costs.
As an active entrepreneur and contributor to any business he worked with, Eric soon developed prestige in the professional world. In 2018, Eric was an AdAge 40 Under 40 candidate.
Since joining Gravitate in 2019, Eric has enjoyed utilizing his creative eye to bolster marketing success and revenue for the agency’s clients nationwide. In switching from the real estate world to the marketing sector, Eric discovered a new passion and a better fit for his skills and interests.
“Marketing has been refreshing for me,” says Eric. “It allowed me to wake up and have fire in my belly.”
Earlier in his career, Eric worked as VP of Marketing at Navigator Business Solutions and then ClearSource, where he helped promote significant growth and award-winning recognition for both organizations. Eric would find Revmarka, an outsourced CMO firm, which supported scaling organizations with marketing strategy and execution at fractional costs.
As an active entrepreneur and contributor to any business he worked with, Eric soon developed prestige in the professional world. In 2018, Eric was an AdAge 40 Under 40 candidate.
Since joining Gravitate in 2019, Eric has enjoyed utilizing his creative eye to bolster marketing success and revenue for the agency’s clients nationwide. In switching from the real estate world to the marketing sector, Eric discovered a new passion and a better fit for his skills and interests.
“Marketing has been refreshing for me,” says Eric. “It allowed me to wake up and have fire in my belly.”
“This digital wave that we’re riding on has redefined the game in a different manner,” says Eric. “We’ve experienced this incredible evolution, and the thing is, it’s only just started.”
Marketing is not what it was a decade ago. Modern digital tools have made it easier to gather valuable information, test strategies, laser focus your efforts, and more.
However, it’s not always easy to understand how to start with all that the digital world offers today’s marketers. Consider these four best practices that Eric and Earl covered in this episode of TechBeat.
Never forget that audiences are fickle. They change and evolve over time, and so your brand needs to be able to as well.
The moment you rest on your laurels and allow your brand to cement itself is the moment you start becoming irrelevant. Always be ready to pivot, grow and evolve with your audience.
This may sound simple, but it isn’t. It would be best if you always tried to deliver more and more value to your clients.
There is no finish line for developing your product or service and the way it is delivered to a client. You should constantly be looking for ways to provide even more ROI.
As consumers, we have become extremely impatient. This is a direct effect of the digital world, in which content can be streamed on-demand, packages can be delivered by drone, and a search engine can put an immediate end to any argument over a given fact.
One of your primary success metrics is how quickly you can meet your client’s needs. The faster, the better.
Everyone knows they’re being sold to, so don’t try to hide that fact. In advertising, branding, sales, and marketing, you should be clear that you’re trying to sell something to the prospective client (especially something that will make their life better).
Any hint of disingenuousness will quickly turn off a potential customer. Don’t try to hide your intentions no matter what you’re doing.
“If your business provides honesty and helpfulness, you’re going to be OK,” says Eric.
As you begin building your brand, don’t forget that it will take time before you start to see the returns. It may be a long journey, but it will be fruitful if you stick with it.
To learn more about building your brand and streamlining your marketing, check out the complete recording of this TechBeat episode with Eric Dahl.