Now that you’ve decided it’s okay to enact a work-at-home policy, maybe you aren’t quite sure what should be included in it. That makes sense; the entire frontier of work-at-home was just pioneered, and it can be difficult to know exactly what you want or even what you need out of someone when they aren’t […]
When someone comes to your website, you don’t want them to stop at the front door. You’d like them to click around, explore, and consider your services. Ultimately, you want them to pay attention to your call to action and become a customer. That’s why knowing what to do with a potential customer that comes […]
It’s a little known fact of the small business world: people buy from people, not from websites. Interesting concept, right? You could have the nicest website in the world with the most interesting design, content and feel. It could have valuable information, a great call to action, and an updated blog. All of those things […]
We all know colors, design, and content are key to a successful website that converts. Sometimes, though, something simple and small like a font is completely overlooked. The right font can make or break a user’s experience, and choosing the right one can be difficult, especially for someone who grew up in the age of […]
In general, most people agree that social media is a useful tool for businesses – small and large ones alike. However, there’s one social media platform whose utility to small and medium businesses is questionable: Instagram. This platform is unique in the sense that only a caption and a picture are allowed to be posted. […]
You’ve probably heard of them: Kickstarter, IndieGoGo, GoFundMe. In the past few years, these websites have become huge proponents of getting those who don’t have any money but have good ideas the capital to get their products and services off the ground. This phenomenon is known as “crowdfunding” because the money raised is from a […]
It’s incredibly tempting to forgo any sort of work when the power’s out, especially if you had a big project due the next day or you could use a break. Sometimes that’s fine, and it’ll all be okay the next day if you skip a few hours of work tonight. However, many people are no […]
Holding onto everything yourself and doing everything in-house is a fight that business owners have every day with themselves. However, the truth is that you – and your employees on hand – are limited beings, and if you aren’t devoting yourselves to the most worthy, expensive tasks, then you’re wasting a lot of time, money, […]
It’s said over and over again: the answer to “why not social media?” is always, “I don’t have the time or money to focus on it.” It makes sense that as an SMB owner, you’d want to focus your time and resources on what you found most important, which is often making sure customers are […]
When you’re just getting off the ground, you may find some confusion when it comes to registering your business name. After all, there are often a lot of steps, and those steps – when not done correctly – can result in a lot of lost time, money, and patience. Sometimes the steps can take upwards […]
Online reviews, particularly for products that aren’t bought in store (or can’t be), are incredibly powerful. This is especially true for the businesses that provide these products. If you start to soak up bad reviews, people will notice, especially if there is competition nearby. However, sometimes you just can’t help a bad review – and […]