The Target breach had absolutely horrendous consequences, and many businesses are struggling to up their security. New employees, technologies, and features are being put into place in attempts to stop that kind of thing from happening again. However, it appears that some companies—the largest of the large—just aren’t getting the message. TripWire recently put out […]
You’re running late for that meeting. Donut in one hand and phone in the other, you run through the pouring rain to get to your car when your battery light starts flashing. “Plug in your charger,” your phone proclaims as you realize you forgot to charge it last night. With any luck, you’ll make it […]
As a small business owner, the collective voice of your customers is something you should be paying attention to. Of course, you want to pay attention to individual voices as well, but the big picture is even more important. Gone are the days when you don’t have time or resources to listen; there are so […]
Over three years ago, Samsung indicated that in the near future, the company was interested in developing “transparent” displays that weren’t meant just for offices and those who were wealthy enough to afford them. In fact, they planned on targeting the mainstream consumer market. At the same press release, they showed off their first transparent […]
You know you want it: more traffic. You want people to go to your website and browse it, whether they buy something or not. You assume that once it’s built, people will come, and you want more people to come. You might even obsess over the numbers, and that’s okay. However, that’s not always how […]
Regardless of whether you are considering starting your own website or have had one for a number of years, the mistakes that are about to be discussed will apply to you if you have not accomplished your actual purpose for having that business web site. If profit is not where you believe it should be […]
More and more companies are beginning to come around to the idea of transparency. Transparency, in fact, is becoming an industry standard for lots of reasons, namely because it results in happy customers and happy shareholders. Transparency is all about being accountable, honest and open with everyone about the good (and the bad) things that […]
You might not think that postage is costing you that much, but even if you only do one or two mail campaigns a year, that can still result in thousands of dollars in stamps. Now that “forever” stamps are up to almost fifty cents apiece, a single mailer takes a significant chunk out of your […]
The vast, vast majority of people who are going to purchase from you care about the return policy. While many of them won’t ever use it, a Harris Poll said that over 90% of customers do factor in the return policies before purchasing something. This is especially important if you are selling intangible things, such […]
Setting and sticking to a budget is one of the hardest things on the planet, and it’s especially hard for a business. After all, you need things! You need employees, new office chairs, a new computer and some new software that will increase workflow! How are you supposed to stick to a budget? The truth […]
You might not be able to afford a full-time IT guy, and in many cases, you don’t need one. That’s what MSPs – managed service providers – are all about, after all. However, just because they are more affordable than an IT guy doesn’t mean you just want to pick one and go with it. […]
The rise of social media to communicate with customers has been a fairly recent trend, so it makes sense if you aren’t sure how to maximize its potential. Getting people to interact and care about your company can be a hard problem to solve. However, no matter what size or what niche your company is […]