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Small businesses are often focused on saving money and reducing expenditures. But sometimes, you need to invest a little to see the maximum return on your spending. This is what you can’t afford to skip as a small business owner interested in technology advances.
If you’re still spending hours writing and manually sending emails or snail mail newsletters to your client list, you’re doing things wrong. Our world is virtual these days—and it’s also strategic. Spending hours managing a client list isn’t a sound investment of your time.
Still, growing a customer list is vital for many businesses. In fact, many marketers use e-newsletters for content marketing.
Investing in email automation tools frees up your time to handle more important business tasks. It also promotes engagement with your customer base, plus automatically adjusts to their preferences and responses.
An email marketing tool like MailChimp, HubSpot, Marketo, or Salesforce can help you cater to customers’ needs while getting your crucial business messages out on time. Such tools can also track client feedback—giving you statistics you can use to enhance future campaigns.
If your brand isn’t on social media, you’re losing money. New and current customers searching for your business online want to see how you interact with consumers. They see how influential your brand is and all the ways they can benefit from your product or service.
You can use social media to attract new customers, boost sales, enhance customer service, and promote your company branding, VistaPrint explains. Of course, using social media is free, which is a huge plus.
But between Facebook, Twitter, Instagram, Pinterest, and many other platforms, you could waste hours creating content and interacting on social media. At the same time, hiring a team to handle your online business presence would be an exorbitant cost.
Fortunately, social media scheduling and automation tools can handle posting to most platforms. You still input the content, but everything slides out automatically according to your schedule. Many tools—like Buffer—are free for a limited number of logins or posts. But the cost of premium plans can still be a worthwhile investment.
You might think that mobile apps are only for huge brands like Target or Facebook. After all, Target earned millions after releasing its Cartwheel app—and boosting customers’ average spending by almost 30 percent.
But smaller businesses benefit from app development, too. Depending on the features and audience of your app, you could wind up seeing a significant return on your investment.
Small Business Trends confirms that hiring a developer to create an app for your business can promote your brand’s visibility and market more specifically to consumers. It can also deliver value to customers, encourage brand recognition, and cater to the ever-increasing accessibility demands of shoppers.
Plus, almost half of all smartphone users open an app eleven or more times per day. Most people concentrate on their smartphone and tablet usage on apps, too. That’s huge odds that your branded application will be opened—and used—by both dedicated and new customers. In this case, it might be ideal to consider freelancers with experience in Windows app development. Look to online job boards like Upwork to help connect you with the perfect candidate to help bring your app vision to life.
As a small business owner, you might be operating on a tight budget. But if you can manage to set aside the funds to invest in your brand’s technological advancement, the payoff could be significant. And with these tools, you can get started today.